PSG x Qatar Airways: Stadium Takeover

Fooh concept details:

From fan to stadium in one seamless journey, this FOOH Ad showcases the powerful partnership between PSG and Qatar Airways before the highly anticipated Le Classique match. The video follows a supporter wearing PSG merchandise approaching the iconic Parc des Princes, where the stadium façade transforms into a dynamic video screen displaying match highlights and partnership branding. By merging physical architecture with digital content, this marketing approach creates an immersive pre-game experience that extends beyond traditional advertising boundaries, effectively building excitement while reinforcing the airline's connection to elite football.