Pull&Bear x Primavera Sound: Melting Colors of Music

FooH Overview:

Brand: Pull&Bear
Industry: Events, Music, Fashion
Creator: Jack Sachs

Fooh concept details:

A giant Pull&Bear character melts against a house, releasing a vibrant cascade of colors that sweeps through the city streets. This FOOH advertisement for Primavera Sound 2022 transforms urban space into a dynamic canvas, symbolizing the festival's energy and the brand's creative spirit through a mesmerizing visual spectacle.

Additional Information:

Country: Canada
City: Quebec
Place: Old Quebec
Scene: Giant Object, Splash
Environment: City

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