Pull&Bear x Primavera Sound: Sky-High Celebration

FooH Overview:

Brand: Pull&Bear
Industry: Events, Music, Fashion
Creator: Jack Sachs

Fooh concept details:

A giant, vibrant balloon character rises above Dorchester Square in Montreal, casting a playful shadow over the cityscape. This Pull&Bear FOOH advertisement for Primavera Sound transforms the urban landscape, creating a whimsical spectacle that captures the festival's creative spirit and the brand's innovative approach to visual storytelling.

Additional Information:

Country: Canada
City: Montreal
Place: Dorchester Square
Scene: Giant Object, Inflate, Floating Object
Environment: City

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