Puma: Flagship Gets Wild

Fooh concept details:

A massive black fur coat wraps around the Puma flagship store, transforming the urban building into a luxurious statement piece on the city sidewalk. The sleek fur drapes dramatically over the storefront, with the iconic Puma logo gleaming against the dark textile. This striking Puma FOOH ad announces the A$AP Rocky collaboration with unmistakable street luxury and bold confidence. The building itself becomes a wearable piece, blurring the lines between architecture and high-fashion streetwear in the most audacious way possible.