Puma: Lion of Trafalgar Square Gets Football Makeover

Fooh concept details:

One of Trafalgar Square's iconic bronze lions becomes the guardian of football, clutching a black Puma ball with a golden logo in its powerful paws. The majestic statue protects its precious cargo while announcing a massive global partnership reaching 189 countries and 900 million homes. This bold Puma FOOH advertisement transforms London's most famous lion into the ultimate football protector, as a new era prepares to premiere on June 1st, 2025, with one lion standing guard over the beautiful game.