Puma: Milan Cathedral Becomes Shoe Showcase

Fooh concept details:

A mysterious glass case appears in Milan's iconic Piazza del Duomo, revealing glimpses of a purple Formula 1 car and a sleek Puma football boot hidden beneath the surface. The transparent display sits dramatically in front of the famous cathedral, creating anticipation as passersby catch fleeting views of what's coming. This intriguing Puma FOOH advertisement teases something fast approaching Italy, blending racing and football elements in a showcase that has Milan buzzing with curiosity about the brand's next big reveal.