Puma: Mostro Takes Over the City

FooH Overview:

Brand: Puma
Industry: Sportswear, Footwear
Creator: theARLab

Fooh concept details:

A giant Puma Mostro sneaker with yellow and black design breaks through a modern building's facade while a businessman walks below as spike-shaped cleats scatter across the plaza. This bold Puma FOOH ad shows the Mostro collection literally conquering the cityscape, with the iconic spiked sole elements spreading throughout the business district to announce the shoe's dominant street presence.

Additional Information:

Scene: Decoration, Billboard, Giant Object
Environment: City, Shopping Venue

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