Puma: Sneakers and Balls Rain on Paris Court
FooH Overview:
Fooh concept details:
A dramatic basketball court installation near the Eiffel Tower becomes the backdrop for Puma's explosive FOOH Ad launching their All-Pro NITRO Fireglow sneakers. Hundreds of basketballs and vibrant coral-colored shoes appear suspended in mid-air, creating the illusion of a product avalanche frozen in time. The installation transforms a standard outdoor court into an immersive brand experience where everyday players can engage directly with the product in a surreal setting. With Paris's iconic landmark visible in the background, the campaign strategically connects with the city's basketball culture while generating natural social media coverage from visitors capturing the spectacle. This innovative display effectively demonstrates the shoes' performance context while creating a memorable, shareable urban activation.
