Puma x A$AP Rocky: Wild Luxury Unveiled

Fooh concept details:

Massive animal print fabrics cascade down storefronts across New York and Europe, transforming boutiques into dramatic fashion statements. From sleek black fur at Puma flagship and Maxfield to bold leopard and snakeskin patterns draping Extra Butter, SNS, Overkill, and DSTN, each location becomes wrapped in wild luxury. This coordinated Puma FOOH ad announces the A$AP Rocky collaboration launching October 9th with untamed confidence. The oversized textiles flow like haute couture down building facades, merging street culture with high fashion in the most visually striking way possible.