Pupa Milano: Beauty Icons Shine at Milan Design Week

Fooh concept details:

A striking series of beauty installations transforms Milan's most iconic locations as Pupa Milano's products appear at architectural scale. In Piazza del Duomo, a massive silver Vamp! mascara stands tall against the cathedral backdrop. The elegance continues inside Galleria Vittorio Emanuele, where a giant red Vamp! lipstick hovers beneath the historic glass dome. The campaign extends to Milan's shopping districts, where oversized makeup products—blue eyeliner, black eye pencil, and green concealer—float above pedestrian walkways. This captivating FOOH advertisement celebrates Milan Design Week by cleverly juxtaposing beauty innovation with the city's architectural heritage.