Pupa Milano: Vamp! Lash Extender Leaves the Billboard

Fooh concept details:

Two women stroll through a city plaza when they notice something extraordinary happening on a towering building billboard. The massive Pupa Milano advertisement featuring a close-up of dramatic lashes begins to transform as giant pink Vamp! Lash Extender tubes break through the 2D surface into three-dimensional space. The mascara tubes multiply and cascade down the building facade, creating a striking installation of oversized pink products that contrasts with the urban architecture. This dynamic FOOH advertisement brings the product literally out of the advertisement and into reality, dramatically illustrating the mascara's ability to extend lashes beyond ordinary limits.