Purina: Breaking Through City Walls

Fooh concept details:

This playful FOOH advertisement brings the Purina Felix cat to life on historic streets. Beginning with an illuminated blue sign declaring "IT'S GREAT TO BE A CAT!", the sequence unfolds as Felix first peers through a tear in the display, then breaks through completely. The animated cat escapes its promotional frame and leaps into the city square, exploring freely against classical architecture. By evening, Felix's adventures conclude with the brand message glowing in the night sky above the urban landscape, demonstrating the iconic cat's playful personality through real-world interaction.