Purina: Cat Kong's Sky Chase

Fooh concept details:

In this FOOH advertising concept, a giant ginger cat perches atop a skyscraper while a Purina ONE cat food bag descends from the sky suspended by colorful balloons. The oversized feline reaches out to catch the floating package as it drifts downward, clearly enticed by the irresistible meal falling from above. This playful "Kat Kong" scenario transforms the urban landscape into a hunting ground, showcasing how cats of any size can't resist the appeal of Purina's product.