Rabanne: A Golden Monument to Fragrance

FooH Overview:

Brand: Rabanne
Industry: Beauty, Perfume
Creator: Double A

Fooh concept details:

Rabanne transforms Mexico City's iconic Monumento a la Revolución into a dramatic canvas for Million Gold perfume. Massive golden chains and a gleaming golden sculpture emerge against the historic monument's stone facade, creating a bold visual metaphor of luxury and power. This FOOH (Fake Out Of Home) advertisement merges architectural grandeur with fragrance branding, turning the city's landmark into a stunning showcase of Rabanne's bold aesthetic and sensory allure.

Additional Information:

Country: Mexico
City: Mexico City
Scene: Emerging Object, Billboard
Environment: City

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