Rabanne: Chained Liberation

Fooh concept details:

A dynamic FOOH advertisement that transforms the Place de la Concorde into a stage of cinematic drama. A giant golden perfume bottle is initially enveloped in a golden chain, anchored to the historic landscape. With a snap of her fingers, Janick Maceta triggers the chain's release, which dramatically unfurls and ascends towards the Luxor Obelisk, revealing the perfume bottle in a moment of spectacular freedom. This innovative FOOH ad turns the act of accessing a fragrance into a theatrical performance of urban magic and brand mythology.