Rabanne: Flatiron Draped in Golden Chains

Fooh concept details:

A massive golden chain emerges from the iconic Flatiron Building, displaying Rabanne's Million Gold fragrance advertisement across its facade. The building transforms into a luxury jewelry box while giant golden chain links cascade down, promoting the Million Gold pop-up at Flatiron Plaza from March 13-15. This FOOH spectacle turns one of New York's most famous landmarks into a dazzling golden monument, perfectly capturing Rabanne's luxury fragrance universe in the heart of Manhattan.