Rabanne: Million Gold Crowns Rio Peak

Fooh concept details:

An extreme athlete BASE jumps from Rio's Sugarloaf Mountain with a Rabanne-branded parachute, followed by the dramatic reveal of a giant Million Gold For Her perfume bottle hovering above the iconic landmark. The daredevil's leap announces the luxurious golden fragrance's arrival as it floats majestically against Rio's blue sky. This thrilling Rabanne FOOH campaign combines extreme sports with luxury fragrance, proving that Million Gold For Her makes a spectacular entrance worthy of Brazil's most breathtaking vista.