Ralph Lauren: A Times Square Home Run

FooH Overview:

Brand: Ralph Lauren Fragrances
Industry: Beauty, Perfume
Creator: ffface.me

Fooh concept details:

Times Square transforms into a spectacular FOOH scene as a facade rolls up to reveal the bold world of Polo 67. Giant softballs cascade onto the street in a dramatic display before unveiling an enormous bottle of Polo 67 Eau de Toilette. This larger-than-life installation captures Ralph Lauren Fragrances' dynamic spirit in the heart of New York City, bringing dreams to life in signature bold style.

Additional Information:

Country: USA
City: New York City
Place: Times Square
Scene: Giant Object, Overlay, Display
Environment: City, Shopping Venue

Related FOOH Campaigns

DM: Rolling Retail Revolution
Brand: DM
Creator: Unknown
Sokos: Perfume Bottles Top Festive Holiday Tram
Brand: Sokos
Creator: Locus Solus Studio
L'Oréal Paris x YSL: A Floating Love Letter to Paris
Brand: L'Oréal Paris, YSL
Creator: Flame CGI
Space NK: Charlotte Tilbury's Giant Eye Takeover
Brand: Space NK
Creator: Casey Eagle