Ralph Lauren: Dragon Animation Honors Lunar Year

Fooh concept details:

A spectacular golden dragon soars above Ralph Lauren's flagship store in this captivating FOOH campaign for Lunar New Year. The detailed mythical creature winds around the elegantly lit building, creating a stunning contrast between Eastern tradition and Western luxury retail. Fireworks burst in the night sky behind the animated dragon, enhancing the festive atmosphere while complementing the store's holiday lighting and distinctive red brand banner. This immersive advertisement brings ancient symbolism to modern retail space, embodying prosperity and good fortune for the Year of the Dragon.