Ralph Lauren: Icons Light Up Global Skylines

Fooh concept details:

Ralph Lauren transforms city skylines into magical canvases with this FOOH advertisement featuring drone light displays across Shanghai, New York, Paris, and London. Thousands of precision-choreographed lights form the brand's iconic polo player, teddy bear with champagne, and elegant handbag against night skies, culminating with a glowing "HAPPY NEW YEAR" message above the Brooklyn Bridge. This spectacular global display merges luxury fashion with cutting-edge technology, embodying Ralph Lauren's celebratory vision of imagination and style for the new year.