Ralph Lauren: Knitting New York

Fooh concept details:

Giant pink and black knitted structures appear on a busy New York street, with oversized yarn balls dominating the sidewalk as pedestrians pass by. The scene transforms into a towering knitted sweater wrap enveloping an iconic skyscraper, complete with the Ralph Lauren bear motif. This Ralph Lauren FOOH advertisement reimagines the city as a cozy knitting project, celebrating the brand's craftsmanship and heritage while bringing warmth and texture to the urban landscape.