Ralph Lauren: Olympic Tour Bus Launches

Fooh concept details:

The FOOH Ad transforms Ralph Lauren's iconic Polo Bear mascot into a grand Parisian ambassador ahead of the 2024 Olympics. Set against iconic backdrops including the Louvre pyramid, this branded bus campaign merges luxury fashion with Olympic excitement. The navy blue tour bus, prominently displaying "PARIS 2024" and "POLO" branding, features the mascot in Team USA attire exploring the French capital's historic architecture from the top of the vehicle. By connecting their heritage mascot with Olympic spirit and prestigious locations, Ralph Lauren effectively positions itself as an authentic cultural participant in the global sporting celebration while reinforcing their association with Team USA.