Ralph Lauren: Polo Bear Cruises Seine

Fooh concept details:

This FOOH Ad captures Ralph Lauren's beloved Polo Bear mascot sailing down the Seine River in Paris ahead of the 2024 Olympics Opening Ceremony. The wooden boat, prominently displaying the brand name, features the mascot wearing Ralph Lauren's signature style alongside American and French flags, symbolizing the international spirit of the Games. Taking advantage of this historic sporting moment, the campaign cleverly connects the luxury fashion brand's heritage with Olympic excitement while showcasing Parisian landmarks in the background. The strategic timing positions Ralph Lauren as a cultural participant in this global celebration.