Ralph Lauren: Wimbledon Story Book London

FooH Overview:

Brand: Polo Ralph Lauren
Industry: Sport, Fashion
Creator: Arnon

Fooh concept details:

A giant pop-up book unfolds above London's busy streets, revealing Ralph Lauren's legendary connection to Wimbledon through vivid 3D displays in the building's facade. The massive book showcases tennis history, championship moments, and iconic Polo Ralph Lauren outfits that spring to life from the pages. This Ralph Lauren FOOH ad transforms the streetscape into a living storybook, celebrating decades of dressing tennis champions and bringing Wimbledon's elegant tradition directly to the heart of London.

Additional Information:

Country: UK
City: London
Place: Piccadilly Circus
Scene: Decoration, Wrapped, Overlay, Display
Environment: Shopping Venue

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