Ray-Ban × Meta: Los Angeles Digital Destination Reveal

FooH Overview:

Brand: Ray-Ban, Meta
Industry: Electronics, Digital Services, Eyewear
Creator: Vertex

Fooh concept details:

A massive pair of Ray-Ban smart glasses hovers dramatically above a vibrant blue storefront in Los Angeles. The iconic eyewear transforms from a static banner to a three-dimensional spectacle suspended by construction cranes. This striking FOOH advertisement showcases the Ray-Ban and Meta collaboration, inviting onlookers to the #MetaLab experience with a "Welcome to LOS ANGELES" sign prominently featured. The vintage blue car parked outside enhances the blend of classic style and cutting-edge technology that defines this innovative partnership.

Additional Information:

Country: USA
City: Los Angeles
Scene: Emerging Object, Giant Object, Transition, Suspended Object
Environment: City, Shopping Venue

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