Ray-Ban: Reverse Lens Fleet in New York

Fooh concept details:

Manhattan's iconic yellow cabs get a bold makeover in this Ray-Ban FOOH campaign as they cruise through city streets topped with oversized lenses from the Ray-Ban Reverse collection. These bright red taxis transform into mobile showcases, each carrying a massive eyewear lens on its roof. The unusual sight creates a moving exhibition that guides viewers to 'The After', turning New York's familiar taxi fleet into an eye-catching parade of Ray-Ban style.