Real Madrid World: Giant Robotic Leg Attraction

FooH Overview:

Brand: Real Madrid, Real Madrid World
Industry: Sport
Creator: Vertex

Fooh concept details:

This FOOH ad promotes the Real Madrid World theme park in Dubai using a digitally created giant robotic soccer leg. The video shows a visitor in a white t-shirt watching as the massive mechanical leg with a goalkeeper's glove kicks a soccer ball high into the air. The digital creation stands tall against a clear blue sky, placed among the actual theme park buildings and attractions. Signs reading "MEET THE STARS" are visible in the park setting. The advertisement asks "Would you ride the XXL Football Launcher?" to generate excitement and interest in visiting the Real Madrid-themed destination, creatively suggesting a fictional attraction that captures the spirit of soccer entertainment at the park.

Additional Information:

Country: UAE
City: Dubai
Scene: Giant Object, Robotic Arm, Playground
Environment: City

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