RealSelf: New York's Cosmetic Touch-Up

Fooh concept details:

A giant syringe descends from the sky toward Washington Square Arch in New York, playfully suggesting a cosmetic enhancement for the iconic monument. The oversized injection hovers above the marble structure as if ready to add volume to its classical features. This RealSelf FOOH campaign brings cosmetic procedures to monumental scale, using wit and scale to demonstrate how subtle enhancements can make a significant difference.