Red Bull: Big Ben Energy Drop

Fooh concept details:

A giant Red Bull Pink Edition can transforms Big Ben into the ultimate energy dispenser as a helicopter dramatically lifts it from the iconic clock tower. The massive pink can wraps around Big Ben's face before being airlifted across London's skyline, turning the historic landmark into a launch pad for the Spring Edition. This high-energy FOOH ad captures Red Bull's extreme sports spirit while introducing their new pink flavor through one of London's most recognizable monuments in a gravity-defying brand stunt.