Red Bull: Floating Paradise in Milan's Canals

FooH Overview:

Brand: Red Bull
Industry: Beverages, FMCG
Creator: ThinkingHat

Fooh concept details:

A giant inflatable beach raft floats through Milan's picturesque Navigli canal district, featuring an oversized Red Bull Summer Edition can surrounded by miniature summer essentials. The vibrant green energy drink stands tall among pink flamingo floaties, surfboards, beach balls, and sand, creating a tropical mirage amid historic Italian architecture. This imaginative FOOH advertisement transforms urban waterways into a summer paradise, inviting passersby to discover Red Bull's new seasonal flavor while promising energy and refreshment during the hot Italian summer.

Additional Information:

Country: Italy
City: Milan
Place: Naviglio Grande canal
Theme: Summer
Scene: Giant Object, Floating Object
Environment: City, River

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