Redken Acidic Bonding: Strength-Restoring Flood

Fooh concept details:

In Brooklyn's DUMBO district, a Redken cement truck pours a flowing stream of hair treatment across the cobblestone streets, with the iconic Manhattan Bridge framing the scene. This clever FOOH display creates a powerful visual metaphor—the treatment spreading across the urban landscape just as it would through damaged hair strands. The contrast between the smooth Redken formula and the textured streets perfectly illustrates the brand's promise of "delivering much-needed repair to NYC." The striking imagery cleverly connects urban renewal with hair restoration, suggesting that Redken's Acidic Bonding Concentrate brings the same transformative power to hair as it visually does to the city streets in this imaginative scene.