Redken: Hair Products That Tower Over the City

FooH Overview:

Brand: Redken
Industry: Beauty, Haircare
Creator: Eye Studio

Fooh concept details:

Giant Redken hair care products rise majestically among the skyscrapers of Manhattan, transforming the iconic New York City skyline. This FOOH advertisement begins with a branded viewfinder overlooking the city, then reveals enormous bottles of Redken's Acidic Bonding Concentrate, spray bottles, and Shades EQ Gloss positioned between office buildings against the misty urban backdrop.

Additional Information:

Country: USA
City: New York City
Place: Rockefeller Center
Scene: Giant Object, Substitution
Environment: City

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