Redken: Lady Liberty's Pink Makeover for Hair Day

Fooh concept details:

This striking FOOH Ad transforms America's most iconic monument into a brand ambassador as the Statue of Liberty receives a vibrant pink digital makeover to celebrate Redken Hair Gloss Day. The cleverly executed campaign visualizes the product in action, showing the statue holding a bottle of Redken Shades EQ gloss while sporting flowing blonde hair and a rosy pink finish. By playfully reimagining this symbol of freedom with beauty industry flair, Redken effectively communicates its market leadership claim as the "#1 demi in the world." The campaign demonstrates how beauty brands can leverage cultural icons in fresh, attention-grabbing ways to create shareable content that resonates across social platforms.