Redsbaby: 10th Anniversary Sydney Harbour Celebration
Fooh concept details:
A giant Redsbaby stroller rides across Sydney Harbour on an inflatable pontoon, following behind a ferry with the iconic Opera House as its backdrop. This eye-catching FOOH advertisement celebrates the brand's 10th anniversary, transforming their premium baby stroller into a monumental floating display. The striking contrast between the elegant gray stroller and Australia's famous landmark creates a memorable visual metaphor for the brand's growing presence in the parenting market, while tourists capture photos of this unexpected nautical celebration.