Reis: 12 Surprises Across London

Fooh concept details:

Hundreds of burgundy Reis shopping bags flood a London Underground train, then a giant bag appears atop a black cab navigating city streets, and finally towers over Tower Bridge. The oversized bags showcase the brand's festive campaign promising 12 surprises. This Reis FOOH advertisement transforms London landmarks into stages for holiday excitement, celebrating the tradition of 12 grapes with spectacular gift displays.