Reis: Airship Heritage Banner

Fooh concept details:

A mint green Reis-branded airship floats between urban buildings, towing a complete golden "HERITAGE 1978" banner across the sky. Shot from below, the blimp navigates the narrow space between apartment buildings against a clear blue sky. The entire text is connected to the airship by thin cables, creating a striking aerial display. This FOOH campaign takes to the air, using the brand's signature mint color while the suspended golden lettering highlights Reis Jewelry's founding year and legacy. The unusual perspective creates a memorable moment for city dwellers who glimpse this flying advertisement passing overhead.