Reis: Jewelry Box Avalanche Installation

Fooh concept details:

A mint green avalanche erupts as the doors of an overstuffed Reis jewelry store burst open, with hundreds of boxes spilling onto the sidewalk. Behind the illuminated Reis logo, the store appears packed from floor to ceiling with the brand's signature mint boxes. This FOOH installation captures the moment when the jewelry containers flood into public space. The massive quantity of boxes highlights the brand's popularity while reinforcing Reis's mint-gold color identity. The visual of luxury items pouring onto the street creates a memorable retail moment that catches the attention of passersby.