Reis: Walking Shopping Bags Transform City Streets

Fooh concept details:

A giant Reis jewelry shopping bag comes to life on a bustling city street, worn by a woman strolling confidently among pedestrians. The oversized white bag with its distinctive green Reis logo transforms her into a walking advertisement, creating a striking visual contrast against the urban backdrop of apartment buildings and graffiti-covered storefronts. Dressed in sleek black attire, the model's body disappears into the animated shopping bag, making the branded package itself the star of the scene. This innovative FOOH campaign transforms everyday shoppers into spectators as the human-bag hybrid mingles with real people, blurring the line between digital and physical retail experiences while elevating the brand's presence in unexpected public spaces.