Renault: Amsterdam Canals Float the R5 Revolution

Fooh concept details:

In this captivating FOOH campaign, Renault transforms Amsterdam's historic canals with a luminous golden projection. A massive glowing "5" appears suspended above the water, casting shimmering reflections across the dark surface and illuminating the surrounding canal houses. This innovative holographic technique dramatically announces the return of the legendary Renault 5 for 2024, seamlessly blending French automotive innovation with Dutch urban waterways.