Renault: Big Ben Heralds the Electric R5 Revolution

Fooh concept details:

In this striking FOOH campaign, Renault transforms London's iconic Big Ben with an electrifying green projection. A massive glowing "5" appears embedded in the historic clock tower, bathing Westminster in an ethereal emerald glow. This innovative mapping technique dramatically announces the return of the legendary Renault 5 for 2024, seamlessly blending French automotive heritage with British architectural grandeur.