Renault: Brussels Square Aglow with Electric R5 Vision

Fooh concept details:

In this FOOH campaign, Renault transforms Brussels' historic Place Royale with a radiant sapphire projection. A crystalline "5" hovers above the neoclassical square, casting an intense blue glow that highlights both the equestrian statue and bell tower. This innovative light installation dramatically announces the return of the legendary Renault 5 for 2024, elegantly fusing French automotive legacy with Belgium's prestigious architectural heritage.