Renault: Iconic Landmarks Glow with EV Heritage

Fooh concept details:

Spanning across Europe's most recognizable landmarks, this ambitious FOOH Ad announces the return of the classic Renault 4 in electric form. The video transforms historic sites including London's St. Pancras station and Madrid's Plaza Mayor with illuminated Renault headlight signatures projected onto building facades. As pedestrians go about their evening activities, these iconic structures become dynamic billboards for the brand's blend of heritage and innovation. The campaign effectively communicates Renault's philosophy of "thinking about the future without forgetting its past" while building anticipation for the electrified Renault 4's European launch in 2025.