Renault: Madrid's Alcalá Gate Glows with R5 Future
FooH Overview:
Brand: Renault
Industry: Automotive
Creator: Unknown
Fooh concept details:
In this mesmerizing FOOH campaign, Renault illuminates Madrid's iconic Puerta de Alcalá with an electric blue projection. A crystalline "5" appears mounted atop the historic monument, bathing the neoclassical arches in a vivid azure glow. This sophisticated visual installation dramatically announces the return of the legendary Renault 5 for 2024, seamlessly integrating French automotive innovation with one of Spain's most beloved architectural landmarks.
