Renault: Paris Rooftops Form Glowing Number 5

Fooh concept details:

Parisian rooftops glow bright orange to form a massive numeral "5" in this creative FOOH for Renault. Entire city blocks appear transformed with vibrant coloring that creates the iconic number against the urban landscape, with the Eiffel Tower visible nearby. This creative visualization celebrates the European launch of the all-electric Renault 5 E-Tech ahead of its display at the Roland-Garros tennis tournament. Below, a yellow Renault 5 drives through the streets, dwarfed by its own numerical namesake spanning multiple neighborhoods of the French capital.