Renova: Colorful Paper Erupts from NYC Subway

Fooh concept details:

A New York City subway entrance erupts with vibrant ribbons of Renova's colored toilet paper in this striking FOOH campaign. Streaming bands of red, yellow, and blue paper spiral from the Christopher Street Station globe lamp, creating a dramatic contrast against Manhattan's architecture and blue skies. Branded with Renova's yellow logo and their tagline "The Sexiest Paper on Earth," this FOOH experience transforms an everyday transit point into a playful art installation that showcases the brand's colorful approach to essential products.