Renova: Paper Giant Towers Over Shanghai Bund

Fooh concept details:

A friendly giant character made entirely of Renova's colorful toilet paper rolls playfully peers at Shanghai's iconic clock tower in this eye-catching FOOH campaign. The massive figure, constructed from lime green, blue, orange, yellow, and pink rolls, towers alongside The Bund's historic European-style architecture, creating a whimsical juxtaposition against the formal setting. Branded with Renova's bold pink logo and tagline "The Sexiest Paper on Earth," this FOOH experience transforms Shanghai's prestigious waterfront into a playful showcase for the brand's vibrant approach to everyday necessities.