Renova: Rainbow Wrap Transforms London's Gherkin

Fooh concept details:

London's iconic Gherkin skyscraper is spectacularly wrapped in colorful bands of Renova toilet paper in this striking FOOH campaign. Layers of blue, pink, yellow, and green paper spiral around the famous tower, creating a rainbow effect that dramatically contrasts with the city's historic architecture. Branded with Renova's lime green logo and tagline "The Sexiest Paper on Earth," this FOOH experience transforms a serious urban landmark into a playful, vibrant statement that embodies the brand's colorful approach to everyday products.