Renova: Red Paper Train Streaks Through Paris

Fooh concept details:

A Paris Metro train glides through a giant roll of Renova's signature red toilet paper in this eye-catching FOOH campaign. The train effortlessly pulls the unfurling paper through the city, creating a vibrant red streak across station entrances, Seine bridges, and past the Eiffel Tower. This dynamic FOOH experience transforms Paris's transportation infrastructure into a playful brand demonstration, with the tagline "The Sexiest Paper on Earth" reinforcing Renova's bold identity. The striking contrast between the product's coral-red color and the city's classic architecture creates an unforgettable visual statement.