Reserva: A Tropical Meeting Above Rio

Fooh concept details:

Rio's famous Sugarloaf Mountain becomes a fashion runway in this playful Reserva FOOH campaign. Two massive tropical-print shirts glide along the cable car lines, creating an unexpected aerial display above the city's green landscape. The oversized garments meet in a gentle mid-air embrace, their floral patterns dancing against Rio's iconic backdrop. This creative display turns Brazil's famous tourist attraction into a stage for Reserva's Big Friday celebration.