Reserva: A Winter's Tale on Ice

Fooh concept details:

A magical winter scene unfolds in this Reserva FOOH campaign as a couple observes a massive red Alpes Puffer jacket resting on a frozen lake. The oversized jacket comes to life as mountain winds make it inflate and glide across the icy surface, creating an enchanting display against the snow-covered peaks. This creative spectacle announces Reserva's winter promotion, offering up to 50% cashback on jackets and coats, turning winter shopping into an alpine adventure.